Meet Claudine Hamm from Alyce-Paris!
How and why did you become a designer?
My aunt Alyce, who started her company in 1967, was my inspiration. She studied fashion in Paris, and as a child, I worked with her almost every day because I thought her job was so fulfilling. I learned everything about fashion by watching her, and spending all my time in her atelier.
What are the trends you see for Prom 2017?
I see a lot of embroidery and bohemian-inspired looks. Also, classic old-Hollywood elegance is back in fashion. I love these simple mermaid styles with no beading! They’re so elegant!
What was your inspiration for your collection this year?
For a few of my dresses, I used stained glass windows as an inspiration.
What style advice would you give to prom customers this season?
This season, pick your dress based on how you want to reminisce on your prom photo in 20 years from now. Will you still love the way you look?