Meet Shala from Faviana Fashions!

How and why did you become a designer?

Shala Moradi grew up in a family which encouraged her to be independent and creative.

Surrounded by her mother and her sisters, and later, her husband and sons, Shala merged her business acumen with her deep sense of style and fashion to create FAVIANA.

Informed by her extensive international travel, continuous research into all aspects of fashion, and now with a new generation of young women in her family to inspire her, Shala’s creativity and designs empower and celebrate women all over the world.

To hear Shala tell her inspiring story herself, watch the Faviana Brand Story video.

What are the trends you see for Prom 2017?

There is very strong trend to clean, sleek and subtly sexy dresses that allow the personality of the woman wearing them to shine.

Also, we love the trend of beautiful and delicate embellishments – rich, tonal beadings, beaded lace appliques,  geometric laces, and self-banding details.

Boho Spirit continues with off-the-shoulder necklines, tiered skirts, and soft ruffles.

The “Language of Flowers” speaks through floral prints and floral motifs in beadings and laces.

What was your inspiration for your collection this year?

FAVIANA is always inspired by the femininity, power, and uniqueness of each of our customers, the personal energy and emotion they add to our dresses.

Our goal is always to enhance and connect with every woman and help elevate her celebration of herself and her life.

What style advice would you give to prom customers this season?

  • Shop early, to make sure the dress you love is yours alone at your prom.
  • Try on as many dresses as you need to find the dress that truly reflects your personality and taste. This includes trying on dresses you might not think are “you” – be adventurous and open-minded!
  • When you try on a dress you really like, move around in it – throw your hands in the air, dance, sit down and get up, etc. – make sure you are completely comfortable and effortless in that dress.
  • Alterations are you best friend – the correct fit can elevate your look to perfection! (Another reason to shop early!)