Browse Our New 2026 Homecoming Arrivals
you need your own iconic dress moment
Special Occasions only sells each dress to one girl per school, so shop early for the best selection — you don’t want someone else to steal your iconic moment!
Flirty & Thriving
this year's homecoming has main character energy
Think dress-up magic, dancing with your best friends until your feet hurt, and enough sparkle to fill a scrapbook. So grab your girls, pick out something unforgettable, and get ready for a night worth remembering.
Special Occasions on the Avenue
2 North Batavia Avenue
Batavia, Illinois 60510
Appointments are preferred, but walk-ins are always welcome!
bold & bright
team red
sparkle squad
garden party
ruffle & twirl
party readyGetting Ready with the Girls
squad goals
we'll remember this night forever
caught mid-laugh
glam squad
up, up and away
spill the tea
best friends 4 everBonus: Learn the "Thriller" Dance!
Our models are learning the iconic zombie choreography for a fun Homecoming video — want to practice along before it drops?
The zombie choreography was created by dancer and choreographer Michael Peters — and people have been recreating it ever since.
Follow Along for More Main Character Energy
New looks, backstage chaos, and probably a "Thriller" rehearsal fail or two — right this way.
Special Occasions on the Avenue has had the privilege of dressing girls attending dances at the following schools:
St. Charles North • St. Charles East • Batavia High School in Batavia, Illinois • Geneva High School in Geneva, Illinois • Kaneland • West Aurora High School in Aurora, Illinois • St. Francis High School in Wheaton, Illinois • Rosary High School in Aurora, Illinois • Marmion High School in Aurora, Illinois • Neuqua Valley High School in Naperville, Illinois • West Chicago High School in West Chicago, Illinois • Burlington Central High School in Burlington, Illinois • Aurora Christian • Sycamore High School in Sycamore, Illinois • Aurora Central Catholic High School in Aurora, Illinois • Wheaton Warrenville South High School in Wheaton, Illinois • Wheaton North High School • Naperville North High School in Naperville, Illinois • Naperville Central High School • South Elgin High School in South Elgin, Illinois • Yorkville High School in Yorkville, Illinois • Wheaton Academy • Oswego High School in Oswego, Illinois • Benet Academy High School in Lisle, Illinois • Waubonsie Valley High School in Aurora, Illinois • Oswego East • Plainfield North High School in Plainfield, Illinois • Glenbard North High School in Carol Stream, Illinois • Glenbard South High School in Glen Ellyn, Illinois • Bartlett High School in Bartlett, Illinois • East Aurora • Hinckley-Big Rock High School in Hinckley, Illinois • Jacobs • Genoa-Kingston • Minooka • Montini Catholic • Glenbard East • Addison Trail • Lake Park • Downers Grove North High School in Downers Grove • Glenwood Springfield • Harvest • Metea Valley • Elk Grove • Willowbrook • Dekalb • Downers Grove South • Illinois Math and Science Academy • Sandwich • Larkin • York Elmhurst • Elgin • Stevenson • Hampshire • Tri-Valley • Schaumburg • Fieldcrest • George Washington • Indian Creek • Joliet • Marian Catholic • St. Ed's • Plainfield South • North Mac • Hersey • Somonauk • Wilmington • Oak Park • Streamwood • Fremd • Dixon • Forreston • Rock Falls • St. Viator • Prairie Ridge • Cary Grove • Conant • Huntley • Crystal Lake • Johnsburg • Glenbard West • Mendota • Princeton • Thornwood • Bolingbrook • Prospect • Hononegah • Lockport • Dundee Crown • Lyons Township • Resurrection • Rockford Christian High School in Rockford, Illinois • Lake Zurich • Byron • Westminster Christian • Flanagan-Cornell • Marist High School in Chicago, Illinois • Fenton • Rochelle Township • Lake Forest Academy in Lake Forest, Illinois